Shanghai Baoxi Apparel
Shanghai Baoxi Apparel Co., Ltd.
Shanghai Baoxi Apparel Co., Ltd., established in 2012, is an international company specializing in the operation of fashion brands. The company proudly boasts two flagship brands—gcrues and DDIT—which cater to distinct market segments, effectively addressing the diverse needs of their respective consumer groups. With an integrated global team spanning design, production, planning, sales, marketing, and operations, Baoxi has forged strategic partnerships with numerous domestic and international business groups. Guided by its mission to "lead trendsetting culture and inspire vibrant lifestyles," the company ensures that today’s global fashion trends are swiftly and seamlessly delivered to each brand’s retail outlets.
Founded in 2012
Two brands under its umbrella
GCRUES, short for GC, is a trendy women’s fashion brand under Shanghai Baoxi Apparel. Embracing the lifestyle philosophy of "Freedom lies in choosing freely," the brand expresses women's boundless self-awareness through the concept of "Beauty wears many faces." With a design ethos that champions simplicity, spontaneity, and freedom, GCRUES offers modern women a carefree, comfortable, yet uniquely authentic way of living—reflecting a joyful, self-indulgent attitude toward life.al.
As a new, youthful brand under the Baoxi Group, “JIA JIAN” aims to create a simple and carefree “breathing space” for women, allowing contemporary women to enjoy comfort and relaxation from the inside out amidst the constraints of daily life, and making clothing a bridge that connects various life scenarios. It champions the lifestyle philosophy of “diverse layering, “Effortless Elegance, My Way”—empowering women to effortlessly transition between different life scenarios, evolving from “one” into multiple versions of themselves, staying true to their individuality, and expressing their diverse selves, ultimately becoming the go-to urban casual women’s wear brand.
News Updates
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