Shanghai Baoxi Apparel Co., Ltd., established in 2012, is an international company specializing in the operation of fashion brands. The company proudly boasts two flagship brands—gcrues and DDIT—which cater to distinct market segments, effectively addressing the diverse needs of their respective consumer groups. With an integrated global team spanning design, production, planning, sales, marketing, and operations, Baoxi has forged strategic partnerships with numerous domestic and international business groups. Guided by its mission to "lead trendsetting culture and inspire vibrant lifestyles," the company ensures that today’s global fashion trends are swiftly and seamlessly delivered to each brand’s retail outlets.

"Choosing freely is true freedom."
From striving for the harmonious balance of mind and body, both internally and externally.
Embracing a hopeful vision for the future
While pursuing external sensory experiences
Dedicated to creating outfits that suit any occasion.
With a joyful and fulfilling attitude toward self-care
Unlocking Multiple Identity Roles with Fashion-Forward Women
Exploring the limitless potential of individuals

Corporate Vision

Build a platform for dreams, helping more dreamers turn their aspirations into reality!

Business Positioning

A company specializing in brand incubation and operations services in the cutting-edge retail sector

Business Philosophy

Consumer-driven, everything is aimed at delivering superior performance at the end user level.