Shanghai Baoxi Apparel
Shanghai Baoxi Apparel Co., Ltd.
Shanghai Baoxi Apparel Co., Ltd., established in 2012, is an international company specializing in the operation of fashion brands. The company proudly boasts two flagship brands—gcrues and DDIT—which cater to distinct market segments, effectively addressing the diverse needs of their respective consumer groups. With an integrated global team spanning design, production, planning, sales, marketing, and operations, Baoxi has forged strategic partnerships with numerous domestic and international business groups. Guided by its mission to "lead trendsetting culture and inspire vibrant lifestyles," the company ensures that today’s global fashion trends are swiftly and seamlessly delivered to each brand’s retail outlets.
Founded in 2012
Two brands under its umbrella
GCRUES
GCRUES, short for GC, is a trendy women’s fashion brand under Shanghai Baoxi Apparel. Embracing the lifestyle philosophy of "Freedom lies in choosing freely," the brand expresses women's boundless self-awareness through the concept of "Beauty wears many faces." With a design ethos that champions simplicity, spontaneity, and freedom, GCRUES offers modern women a carefree, comfortable, yet uniquely authentic way of living—reflecting a joyful, self-indulgent attitude toward life.al.
DDIT
As the younger generation rises, fashion enthusiasts are increasingly embracing personalized approaches to their style. By incorporating richer, more diverse material elements and innovative pairings, they’re able to adapt to various occasions while standing out from the crowd—exactly what DDIT was created for.
New product launch
DRAG
News Updates
A Gardener of High Intelligence: A Day in the Life (Teacher's Day Edition)
Embrace the new day and the blossoms with a cool, confident pose.
2025-09-10
The trench coat is here—time to embrace autumn already!
Although the trench coat was originally a wartime item exclusively for men, after the war ended, its practical qualities—such as being waterproof and providing warmth—led to its widespread adoption in women’s clothing designs as well.
2025-08-30
Autumn arrives at 0.25x speed, while the coat marches forward at full throttle.
One reason I love autumn is because it’s a season that effortlessly enhances beauty. If summer’s romance comes from the vibrant hues of flowy, colorful dresses, then autumn’s modern vibe doesn’t rely on intricate designs—instead, its sleek, bold lines are enough to exude confidence in everyday life.
2025-08-16
The last period of "sanfu," quietly shifting its rhythm.
The storyline has reached Liqiu, the last of the three dog days of summer, yet everything still feels like summer—colors haven’t shifted, but the air itself seems alive with green and white, brimming with clear, vibrant growth.
2025-08-09
25 Early Autumn Preview: Nature’s Cool, Coolly Natural
After superficial busyness, shouldn’t we take a deeper look at our ultimate goals—avoiding being trapped by efficiency, allowing ourselves to grow at our own pace, and embracing the free-flowing rhythm of life? Don’t measure the value of time solely through rational, numerical, logical, or any other rigid standard. Instead, fully savor each moment—and then patiently wait for the outcomes to unfold.
2025-07-19
NEW STORE | Shenyang Huangcheng Henglong Plaza Branch
2F, GCRUES Women's Wear, Henglong Plaza, Huangcheng, Shenyang, Liaoning Province
2025-07-17
Looking Ahead — Baoxi International 2019 Mid-Year Summary Meeting
From September 16 to 20, Baoxi International held its 5-day mid-year summary meeting, themed "Facing the Future." Representatives from the Product Center, Marketing Center, Channel Development Center, various functional departments, and heads of all branch offices presented reports on their first-half performance metrics and progress, thoroughly analyzed existing challenges, and outlined actionable solutions. They also discussed and prioritized key initiatives for the second half of the year.
2020-08-26
March in Yangchun is the season when spring calls out—when countless hopes begin to sprout. This marks the fourth year of Shanghai Baoxi Apparel Co., Ltd.’s partnership program. To ensure everyone has a clearer direction for the year ahead, the Baoxi team hosted the "Baoxi International 2019 Fourth Partnership Signing Ceremony" on March 15 in Hangzhou.
2020-04-15
Grand Opening | GCRUES New Store Highlights from the First Half of 2019
2019 H1 GCRUES Store Highlights Are Here—Hot Off the Press! Thanks to our GC fans for your unwavering support and loyalty over the years. We’ll keep pushing forward to bring you even more amazing, heartwarming products that offer unbeatable value!
2020-04-15
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